Capture demand properly
Take online bookings, staff bookings and phone enquiries through one shared system with real-time availability.
The Prime Reserve platform
One system for every booking, table and guest.
Prime Reserve connects the customer booking journey with the tools your team uses before, during and after service — from live availability and table allocation to guest CRM, communications and reporting.
How it works
From online reservation to a better guest relationship.
Every stage shares the same availability, table, guest and communication data.
Run service with confidence
Allocate tables automatically, manage the planner, adjust the floor plan and monitor service statuses live.
Turn bookings into loyalty
Build a CRM automatically from visits, preferences, tags, notes, reminder emails and follow-up communications.
Core areas
The tools that work together every day.
Booking engine
Real-time availability, branded journeys, self-service cancellation, admin bookings and special date control.
Table management
Areas, tables, combinations, automatic allocation, floor plan design and live service visibility in one place.
Guest CRM
Guest profiles, visit history, dietary notes, VIP markers, communications, reporting and re-engagement tools.
See the product in action.
Explore the live customer journey and restaurant management demo using real demonstration data.
Open the live demo